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The Beginner’s Guide to Prospecting: How to Fill Your Pipeline with Quality Leads
Introduction: The Lifeblood of SalesIn sales, nothing happens until you have leads. But let’s be honest: finding quality prospects isn’t easy. It’s the bread-an...
6 months ago
What Are Custom Objects in CRMs? A Beginner's Guide
Introduction: Going Beyond the BasicsIn the world of Customer Relationship Management (CRM), one size rarely fits all. While standard CRM features like contacts...
9 months ago
AI-Native vs. AI-Integrated: Why It Matters for Your CRM
Introduction: The AI Buzzword SaladLet’s face it: AI is the darling of the tech world. You can’t scroll through LinkedIn or open a tech newsletter without seein...
10 months ago
Prospecting in the Age of AI
Introduction: The New Frontier of SalesProspecting has always been a cornerstone of sales, but it’s no secret that it can be time-consuming and challenging. Ent...
10 months ago
From Legacy to AI: The Future of CRM
The Problem with Legacy CRMsMost CRMs have not fundamentally changed in two decades. If you opened Salesforce in 2004 and compared it to many platforms today, t...
2 months ago
Why Every Startup Needs a CRM from Day One
(And Why “Sales Tools” Aren’t Just for Sales Teams)At Impulse, we talk to hundreds of founders who tell us the same thing:“We’re product-led. We’ll set up a CRM...
1 month ago
Impulse for Nigeria’s Founders
Build relationships that grow your business.Impulse is the AI-powered workspace built for founders, sales teams, and operators who live in motion — find and man...
1 month ago
GTM Creates Growth. CRM Sustains It. ImpulseCRM Connects Them.
Too many companies treat their CRM strategy as if it were their go-to-market (GTM) strategy.It isn’t.A CRM strategy becomes critical after someone becomes a cus...
24 days ago
Your CRM doesn't
have to suck
Build the perfect CRM. Replace Apollo, ZoomInfo, Outreach, Salesloft, Gong, Chili Piper, and your CRM with Impulse to cut costs and get better results.
