What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, to improve user experience, and to provide reporting and analytics.

Cookies set by the website owner (in this case, Impulse) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies."

Third-party cookies enable features such as analytics, performance monitoring, content personalization, and targeted advertising. These third parties can recognize your device when it visits both our Website and certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several purposes:

• Essential Cookies: These are strictly necessary for the operation of our Website and services (for example, enabling user login and security settings).
• Performance and Analytics Cookies: These help us understand how visitors interact with our Website, measure traffic sources, and improve our user experience.
• Functionality Cookies: These allow us to remember choices you make (such as language preferences) to personalize your experience.
• Targeting and Advertising Cookies: These record your visit to our Website, the pages you visit, and the links you follow, so we can serve content and advertising that better matches your interests.

Some cookies are also used to support AI-based personalization and machine learning models that enhance user interactions and recommendations within the Impulse platform.

How can I control cookies?

You have the right to decide whether to accept or reject cookies.

• You can manage your preferences using our Cookie Consent Manager displayed in the notification banner when you visit our Website.
• Essential cookies cannot be rejected as they are necessary to provide our services.
• You can modify your browser settings to block or delete cookies. Note that disabling cookies may affect the functionality of certain parts of the Website.

For details on managing cookies in your browser:

• Chrome
• Firefox
• Safari
• Edge
• Opera

Analytics and customization cookies

These cookies collect information in aggregate form to help us understand how our Website and services are used, evaluate our marketing campaigns, and improve user experience.

What about other tracking technologies, like web beacons?

We may also use other technologies such as web beacons, pixels, and tags to recognize users and collect information about visits, page interactions, and marketing campaign performance.

These allow us to understand whether users have visited our Website or opened an email, and to measure engagement and conversion.

Do you use Flash cookies or Local Shared Objects?

We do not use Flash Cookies or Local Shared Objects. Our Website uses only modern web storage technologies (HTML5 local/session storage).

Do you serve targeted advertising?

We may partner with third-party networks (such as Google Ads, Meta, or LinkedIn) to display personalized ads based on your browsing behavior. These partners may use cookies or web beacons to collect aggregated, pseudonymized data to deliver relevant ads and measure performance.

We do not share data that directly identifies you unless you explicitly consent.

You can learn more or opt out of targeted advertising via:

• Digital Advertising Alliance
• European Interactive Digital Advertising Alliance

How often will you update this Cookie Policy?

We may update this Cookie Policy periodically to reflect changes in the cookies we use or for operational, legal, or regulatory reasons.

Please revisit this page regularly to stay informed.
The date at the top of this page indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us at:

Impulse (Onyx Technology Holdings Limited)
3rd Floor, 45 Albemarle Street,
Mayfair, London, W1S 4JL, United Kingdom