Changelog

What's changed?

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Sep 4, 2025

Custom Dashboards, Task Notifications, and Better Search

This update is all about making your workspace easier to use. You’ll notice more control over your dashboard, real-time task alerts, smoother navigation in pipelines, and smarter ways to find what you need.

Here's what's new:

Customisable Dashboards – Choose which widgets matter most to you and set up a workspace that fits your flow, whether that’s tasks, meetings, or notes.

Task Notifications – Stay in the loop with real-time alerts when tasks are assigned to you. Notifications now work across in-app and email, with more event types coming soon.

Persistent Views – Your preferred view (Table or Pipeline) is now remembered across sessions for both Entities and Lists.

Easier Pipeline Navigation – Clickable horizontal scroll buttons make wide pipelines easier to manage, especially for desktop setups.

We’ve made the Impulse smoother, more reliable, and easier to use with a mix of fixes and enhancements:

Calendar events now handle invalid email addresses gracefully, and attendee suggestions no longer show duplicates.

Notes got multiple fixes: font size formatting works, comment modals close smoothly, publish link customisation is reliable, and expiring links work as intended.

Entity Calendar now shows events in a simple list view for quicker scanning and management.

Smarter search lets you jump directly to the record you need, with results matching anywhere in the text.

Attendee recommendations are more relevant, pulling from workspace members and CRM records.

Notifications now display names and avatars for a more personal experience.

Email and calendar sync is more reliable, so new updates appear without manual refresh.

Your CRM is now more personalised, connected, and reliable than ever.

Sep 4, 2025

Smarter Companies, Smoother Outreach, and Sharper Workflows

We’ve been busy making Impulse faster, smarter, and easier to use. Here’s what’s new this quarter:

1. AI-Powered Company Enrichment
Connect your Google account and watch company records come alive with AI-generated insights, such as industry, estimated ARR, and Funding. No more manual guesswork.

2. Deep Relationship Filtering
You can now filter across relationship attributes up to 3 levels deep. That means if a record is linked to another record, you can expand through each layer to discover richer context.

3. Bulk Email Outreach
Launch campaigns straight from People Records or Lists. Whether it’s clients, prospects, or partners, you can now send emails in bulk right from your CRM.

We’ve fixed account syncing issues, improved team invite visibility, and addressed minor UI glitches. You’ll also notice faster entity search, calendar events showing linked records, new attribute types (Phone Number and Multi-Select), plus smoother scrolling and design updates for a more consistent experience.

Your CRM just leveled up. Smarter companies, cleaner data, and stronger outreach. Try the updates today! 

Jun 20, 2025

Polished Prospecting & Smarter Workflows: Big Updates & Tiny Fixes in Your CRM!

Buckle up for our latest release, where we've added serious firepower to prospecting, linked up entities, and dropped a beta surprise!

Our new Entity Relationship Attributes mean saving a person in prospecting now auto-links them to their company, making your network smarter by the minute. You can also create custom relationship attributes to link any entities of your choice.

Multi-select values in prospecting is now live, so you can target a range of industries, locations, and roles simultaneously. And say hello to Ergon (beta), our new backend workhorse prepped for workflow magic.

We've also made small updates to your sidebar to make navigating between calendar, bookings and meetings much faster.

Bug Fixes Galore: From closing the loop on spacebar quirks to eliminating those sneaky duplicate modals, we’ve squashed bugs to make your experience smoother. Plus, a revamped on the colour palette for better accessibility.

Known Quirks: A few credit usage logic need some love — stay tuned while we polish these too!

Your CRM just got faster, smarter, and way more organised. Enjoy the update!

Jun 20, 2025

Initial Beta Release

Inspired by our frustrations from previous products and the discontent of many other innovators like us, we have been hard at work over the past 10 months building the last CRM anyone would ever need. We are excited to announce Impulse. A next-gen CRM for dynamic data modelling, collaborative AI-powered automation, tasks, smart decision-making, and centralised client interaction. It's 2024, your CRM should not make you want to pull your hair out.

Features:

Everything you'd expect from a great CRM and more

Never miss an important action again with a feature rich task management module. Create pipelines with custom attributes for any workflow. The most powerful note taking editor in any CRM. Email and calendar sync and AI powered contact organisation. A keyboard native experience for fast navigation and a truly collaborative experience with granular access controls.

Laser focused prospecting and intent signals

Discover your ideal audience by exploring our extensive database of billions of individual profiles and millions of company records, utilising precise filters for targeted prospecting.

A data structure for any business need

Our cutting-edge data model, built with AI at its core, is engineered to serve as a contemporary record-keeping system. It offers unparalleled flexibility, adapting to any business or data structure through customisable objects. The system enriches stored information with detailed, organised metadata.

Calendar & Booking Management

Effortlessly manage meetings, bookings, and calendars with our advanced scheduling features.

Sequences

Automate the boring stuff, and focus on what matters.

Reports

Convert and visualise your data points into actionable insights at the speed of thought.

Impulse

Your CRM doesn't
have to suck

Build the perfect CRM. Replace Apollo, ZoomInfo, Outreach, Salesloft, Gong, Chili Piper, and your CRM with Impulse to cut costs and get better results.

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