CRMs Were Supposed to Be the Nerve Center of Your Business
Sales teams rely on them for pipeline management.
Marketing uses them for campaigns and lead nurturing.
Customer success depends on them for retention strategies.
Executives turn to them for forecasting and insights.
But businesses are stuck using CRM systems built for a world that no longer exists.
Clunky interfaces. Endless manual data entry.Software so complicated it feels like work just to get it working.And to make matters worse, teams are forced to glue together a Frankenstein stack of point tools just to manage their revenue workflows.
These gaps have real consequences.
We've had conversations with reps and founders who missed important family commitments because they were stuck manually gathering insights and updating CRM fields. Good people lose hours of their lives to this flawed system every single day.
And those lost hours? They bubble up into lost deals—and dying businesses that never understood where in the pipeline things went wrong.
Clunky interfaces. Endless manual data entry.Software so complicated it feels like work just to get it working.And to make matters worse, teams are forced to glue together a Frankenstein stack of point tools just to manage their revenue workflows.
"My org did a major CRM setup with a large, established, expensive, 'gold standard' CRM in late 2023. It was an absolute shitshow of incompetence and chaos and so bad that we dropped it within the first year, even though we signed a 5-year contract. We were honestly prepared to let their bill go to collections if they didn't let us out."
"The importation process, handholding—it was frustrating. And after onboarding, it slowed us down, created more work, and we lost hours of our lives weekly logging and updating fields no one cares about."
We Believe Time Is Your Most Precious Resource
We're building a future where software doesn't steal it—it gives it back.
The big players have failed to solve this for two decades.
So we're resetting the timeline.
Why We Built This
We didn't set out to build a CRM.
We set out to end the quiet burnout behind sales, CS, and GTM teams everywhere.
The late nights catching up on data entry.
The missed moments with people you love.
The slow creep of dread before another weekly pipeline review.
We knew there had to be a better way—one that honors your time, your talent, your humanity.
So we asked ourselves:What would it look like if your CRM worked for you instead of the other way around?
Impulse is our answer.
It Works While You Sleep
You wake up, and Impulse has already:
- Found qualified leads you didn't even know existed, who are ready to buy today
- Crafted personalized messages for each one
- Prepped your meetings
- Extracted insights from those conversations
- Updated your pipeline
- Assigned next steps to the right people on your team
All before you even start your day.
This isn't just about building a new product.
It's about buying back your time, getting your life back, and freeing you up for what matters—building relationships.
We built Impulse to match your speed, your intuition, your rhythm.
Instant insights. Effortless automation. Seamless simplicity.
No more forcing your team into outdated workflows.No more trade-offs between power and usability.
It's CRM at the speed of you.
If You've Ever Wished for a Single Source of Truth and Action for Your GTM Strategy—Join Us
If you've ever cursed your CRM…
If you've ever wondered where a deal really died…
If you've ever missed something important because you were stuck logging data—
Impulse is for you.
Built for builders.
For closers.
For people who care more about creating value than logging it.
You'll connect directly with us. No sales intermediaries. Only passionate creators.And you'll play a role in shaping our future direction.
– The Founders of Impulse
Your CRM doesn't
have to suck
Build the perfect CRM. Replace Apollo, ZoomInfo, Outreach, Salesloft, Gong, Chili Piper, and your CRM with Impulse to cut costs and get better results.
